Duracell E-Charge – When Battery Legends Power the Road Ahead

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When one of the world’s most trusted names in batteries steps into the EV charging arena, the industry takes notice.

In this episode, the ZeroMission team unpacks Duracell’s £200 million partnership with The EV Network (EVN) to deliver a new ultra-rapid charging network across the UK and what it really means for fleets, operators, and the wider transition to electric transport.

We explore:
 • Why Duracell’s entry marks a turning point in public trust for EV charging
 • How ultra-rapid hubs will change fleet charging strategies and uptime
 • The growing importance of data, digital twins, and smart energy management
 • What this move tells us about the convergence of brands, energy, and intelligence in mobility

As the lines blur between energy and technology, we discuss how the next phase of electrification will be powered not just by chargers but by insight, interoperability, and trust.

Tune in for a deep dive into how Duracell E-Charge could redefine reliability in the EV ecosystem and why smart charging, not just fast charging, is the real game changer.

 Listen now!

#ElectricInsights #ZeroMission #DuracellECharge #EVNetwork #FleetElectrification #SmartCharging #EVInfrastructure #EnergyTransition

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Connect with our team Alan Crowley, Kevin Christopher, Brenda Shanahan, Stephen Breen, Liam Nolan, Callum Hennessy Cian Kavanagh, Niamh Quinn

Transcript

When a household name in power steps onto the electric vehicle (EV) stage, it signals more than just market expansion. It signals a shift in public confidence.

This week’s announcement that Duracell will launch the new “Duracell E-Charge” ultra-rapid charging network, delivered in partnership with The EV Network (EVN), represents one of the most significant brand moves in the UK’s charging landscape to date. With over £200 million in planned investment, the initiative aims to bring the reliability and trust associated with Duracell’s iconic battery heritage into the EV charging arena.

The first sites are expected to open in late 2025, and with EVN, one of the UK’s most experienced charging-infrastructure developers, leading design, funding, and delivery, this partnership has the potential to redefine how drivers perceive charging: not as a compromise, but as a service built for dependability, convenience, and scale.

A Symbol of Market Maturity

At ZeroMission, we see Duracell’s move as a powerful indicator that the EV charging sector is entering a mature, consumer-trusted phase.

Until recently, EV charging was the domain of energy utilities, niche startups, and infrastructure specialists. The entrance of a global brand synonymous with reliability suggests that public trust in the EV transition is catching up with technological capability.

For fleets and operators, this marks a crucial inflection point:

• The charging ecosystem is no longer an experimental frontier; it’s becoming an everyday utility.
• The next wave of adopters will expect charging to be as simple, visible, and dependable as fuelling.
• And with brands like Duracell now shaping that experience, the emotional barrier to EV adoption is starting to fall.

What It Means for Fleets

For fleet operators, infrastructure confidence has always been a determining factor in electrification planning. Even the most cost-efficient or range-capable EVs can only perform as well as the charging network that supports them.

Duracell E-Charge brings a new level of brand assurance to public and on-route charging, especially critical for logistics, last-mile delivery, and service fleets that depend on guaranteed uptime.

At ZeroMission, our platform éxō is already helping fleets simulate charging behaviours, model route performance, and identify where strategic charging partnerships can unlock operational savings. With new networks like Duracell E-Charge on the horizon, fleets can start to:

• Plan longer, multi-stop routes with confidence in ultra-rapid access
• Integrate public-hub charging into depot-first energy strategies
• Use data-driven modelling to optimise dwell times, cost per kWh, and energy mix
• Build resilient, interoperable charging ecosystems across suppliers and geographies

Duracell’s entry isn’t just adding chargers. It’s adding confidence to the charging equation, enabling fleet managers to electrify faster without compromising reliability or performance.

From Energy to Intelligence

Where this development really excites us at ZeroMission is not just the hardware. It’s the intelligence layer that will sit above it.

As networks scale, data becomes the new currency. Knowing where, when, and how vehicles charge will determine:

• Total cost of operation (TCO)
• Grid impact and load balancing
• Carbon accounting accuracy
• Driver efficiency and route planning

Platforms like éxō by ZeroMission enable operators to bridge the gap between infrastructure and insight, creating digital twins of entire fleet ecosystems that model not just vehicles and depots, but their real-time energy interactions.

As ultra-rapid hubs like Duracell E-Charge go live, integration and data exchange will be key to ensuring fleets can manage charging holistically, blending public, depot, and destination energy flows into one intelligent control layer.

The Bigger Picture: Convergence of Brands, Energy, and Data

Duracell’s partnership with EVN is emblematic of a broader trend: the convergence of consumer brands, energy infrastructure, and digital intelligence.

Energy transition is no longer the sole domain of utilities or OEMs. It is now a multi-industry movement where brand trust, data science, and infrastructure delivery must work in harmony.

For the EV industry, this signals a shift from early-stage innovation to platform-scale reliability.
 For ZeroMission, it reaffirms our core mission: to build the intelligence layer that connects these ecosystems, from vehicle to grid and from data to decision.

ZeroMission’s Viewpoint

Duracell E-Charge isn’t just a new network. It’s a statement.
 That charging must feel familiar, fast, and fail-safe.
 That the next phase of electrification depends not just on more chargers, but smarter systems.
 And that the companies that win in this space will be those who connect power with purpose, bridging physical infrastructure with digital insight.

At ZeroMission, we welcome Duracell’s arrival as a major vote of confidence in the EV ecosystem and a reminder that the future of mobility will be powered not just by batteries, but by trust, intelligence, and collaboration.